If you’re still worried, publish on your own site first, then wait a week to publish on LinkedIn. And then enjoy far more exposure. One marketing company I spoke with recently says they get three to five times as much exposure from their LinkedIn posts as they do from anything published on their blog.
One more way to get even more results from this: If you think your post is worthy, tweet about it to Tip @LinkedInPulse. That’s a specific feed set up for the LinkedIn Pulse editors. If your post gets picked up, it could mean major exposure for your brand.