But that’s just the first step. It also helps if you’re in a LinkedIn Group or two together, and it helps even more if you send a personalized invite. All the invite has to say is: “Hello Fred. We’re following each other on Twitter, and are in a few groups together here on LinkedIn. Thought I’d reach out and see if you wanted to connect.” About 85 percent of the people I contact with that message say yes.
If that doesn’t work, you can still follow the person on LinkedIn. Keep building your relationship by commenting on their posts and sharing their social media updates. Try another connection invite in a month or two.
Once you’ve got those connections, don’t lose track of them. Adding tags to your connections can help. Tags are customizable, and you can use up to 200 of them.